The three band members posing front of a textured wall, the logo is prominently overlaid in white, stylized text in the center of the image.

Pictured: The three band members and their logo. Photo courtesy of Alcman.

Alcman

Directly involving band members in the process of crafting a brand theytruly own.

Local rock trio Alcman approached me to help them craft a logo that rings true to their influences and identity. I developed a process that allowed them be be directly involved and pour parts of themselves in their signature wordmark.

The signature logo in white on a black paper-like background

A wooden table scattered with paintbrushes, pens, and hand-drawn typography sketches.

The handwritten variations of the letter A created for the logo laid on a black paper-like background

Hand-drawn study of an artwork by Francisco de Goya, showing several skeletal, expressive figures interacting

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Sketches

Selected collection of sketches from 2013 to 2018